Industry Tour - Inside WPP Canada: A Media & AI Deep Dive

The Schulich Marketing Association is hosting an exclusive event featuring senior leaders from top WPP Media agencies, including Wavemaker and EssenceMediacom. This is a chance to gain firsthand insights into one of the world's leading media and communications companies.

What Will Be Covered:
Media Agency Business 101: An insider look at the operations and core strategies of a global media agency.

AI Disruption: Learn how to maximize value and leverage artificial intelligence to drive marketing outcomes.

The Media Landscape: Trending platforms and the evolving consumer journey explored from a VP perspective.

Beyond Regular Buys: Best cases in Sport & Entertainment that go beyond traditional media.

The Mini Case Competition
Knowledge will be put to the test! Following the speaker sessions, participants will jump into a mini-case competition focused on real-world marketing challenges. Teams will work together, brief a solution, and present a strategy to the agency representatives for valuable feedback and a chance to win.

Who Should Attend: Students eager to break into the media, advertising, or marketing industries and understand the impact of AI and innovation on the business.

This is an opportunity to connect with President, Wavemaker, Group Director, Choreograph (WPP's data and technology company), and other senior VPs.

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Shreya Ghalawat

Contact the organizers