Campbell's Case Competition

oin the Schulich Marketing Association for our latest case competition, featuring a real Campbell’s business challenge. Teams will work from a confidential brief to turn insights into strategy. Shortlisted teams will present their recommendations to Campbell’s executives in the final, hosted on site.

The experience is designed for students aiming at careers in CPG brand management, category leadership, retail marketing, e-commerce, and analytics. Participants sharpen skills in problem framing, data-driven storytelling, and executive communication, and receive direct feedback from industry leaders. Top teams earn prizes and recognition, plus meaningful exposure to the tools and thinking that drive performance in modern CPG marketing.

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Manu Naik

Contact the organizers